Ben Cohen and Jerry Greenfield, Cofounders
Ben & Jerry's Homemade Inc.
Dear Mr. Cohen and Mr. Greenfield,
On behalf of my readers and supporters, I'd like to congratulate you on your balanced response to PETA's suggestion that you replace the cow's milk in your ice cream with breast milk. I think spokesman Sean Greenwood's statement, "We applaud PETA's novel approach to bringing attention to an issue, but we believe a mother's milk is best used for her child," was well said.
I'd like to offer a compromise, if I may. Have you considered making some non-dairy ice cream flavors? I'm not asking you to do away with your cow's milk ice cream. I just think that the company that makes the best dairy ice cream could do a great job with dairy-free ice cream. Soy milk? Rice milk? Coconut milk? The options are many, and none of them involve hooking women up to high-powered breast pumps.
The production of a dairy-free line of frozen desserts--beyond your three excellent sorbets--could broaden your customer base to include people with lactose intolerance, people with dairy allergies, and vegans. This would also be a way to show PETA you are listening. (I was going to say "a way to throw PETA a bone," but they wouldn't appreciate that.)
Thank you for your consideration,