The labels are very cute. They prominently feature the child's name, along with an attractive "No Dairy" (or "No Wheat" or what have you) icon. They are easy to read and feature Oliver's Labels' Found It (TM) lost-and-found system, which enables people who find your lost item to help return it to you using the website and a nine-digit code on the label.
I like the lost-and-found option, and I like the clear graphics and the allergy images. I think these would be good for use where you might use ID labels. But for my child's desk, and EpiPen cases and other important locations, I want allergy alert tags that are red and attention-grabbing. I am afraid people might overlook the graphic and/or think it denotes a food preference rather than a serious allergy.
Oliver's Labels is kind enough to offer No Whey, Mama readers a discount. Use the code “SAFETYFIRST” (one word) to get a 10% discount code towards your purchase. Enter the code in the Agent/Reseller’s code area before checking out your shopping cart. Please note this code expires on September 30, 2009.